Display stand



, April 19,1927. 1,625,436

J. STRANDERS DISPLAY STAND A Filed Feb. 7,. 1924 2 Sheets-Sheet; 1

7 I mvznron ATRJRNEY Q 0 1,625,436 P 1 J. STRANDERS DI'PLAY STAND Filed Feb. 7, 1924 2 sheets-sheet z INVEN 0/? MM 121%? Ammvsx Patented Apr. 19, 1927.

UNITED STATES JULIEN STRANDERS, 01 LONDON, ENGLAND, ASSIGNOR TO HARRY B. KRUGER, OF

PATENT OFFICE.

NEW YORK, N. Y.

DISPLAY STAND.

Application filed February 7, 1924. Serial No. 691,085.

The present invention relates to improvements in display stands, and it more particucle of commerce may be supported and which serves, by its presence and weight, in conjunction with the peculiar construction of the stand parts, to hold'the several panels in a set up condition and against any likelihood of their collapsing or becoming so displaced or dislocated as to detract from or in any wise lessen the value of the display.

It is an object of the presentinvention to provide for the displayof commercial articles in conjunction with various panels of a stand which may exhibit, for instance, advertising, printing or reading matter in connection with furtherdisplays of a pictorial nature, all of which have relation to the particular commercial article advertised by the display, and which may create suggestions as to its use. 7

Viewed in another aspect, the invention consists in the economic utilization of all parts of a display blank to form an attractive advertising medium in which the article of commerce such, for instance, as a can of milk or the like, may be supported at an elevation above the counter or other surface upon which the stand is placed in a conspicu 'ous position where it will attract the eye of a perspective purchaser and in which the article is held on a supporting bottom or ledge which further acts to lockthe various members of the stand in the position in which they areset up, and the stand as a whole being capable of ready setting up or collapse and being of an inexpensive construction.

With the foregoing and other objects in view, the invention will be more fully described hereinafter, and will be more particularly pointed out in the claim appended hereto.

In the drawings, wherein like symbols refer to like or corresponding parts throughout the several views,

Fig. 1 is a plan view of a blank cut out in accordance with the present invention;

Fig. 2 is a perspective view of the blank set up as a display stand and exhibiting the article of commerce in connection therewith;

Fig. 3 is a top plan view of the set up stand;

Fig. 4 is an end view thereof;

Fig. 5 is a vertical sectional view taken on the line 55 of Figure 3; and

Fig. 6 is a horizontal sectional view taken on the line'66 in Figure 4.

Referring more particularly to the drawings, 1 designates a main and rear display panel which forms the major portion of the upper part of the blank of pasteboard or other material out of which the blank may be made, and 2 and 3 represent the front or ancillary display panels which lie forwardly of the main and rear panel 1 and are foldably and permanently associated with the latter through the medium of connecting webs or portions 4 aud t"). The webs 4 and 5, and likewise the front panels 2 and 3, are cut out from the lower portion of the blank, the webs lying inwardly of the panels 2 and 3.

, The webs 4 and 5 are foldable forwardly of theblank along score lines 6 and 7 which connect the webs with a central main supscoring 9 and 10 are also provided between respectively the webs 4 and 5 and'the front display panels 2 and 3 on which the latter are folded rearwardly so as to lie substantially parallel to and forwardly of the main and'rear panel 1 as will be most clearly seen from an inspection of Figs. 2 and 3. Suitable configurations are cut out or otherwise wrought upon the front panels 2 and 3. For instance, the panel 2 is irregularly serrated along its upper portion and provided with associated pictorial matter to represent a dish containing a tomato embellished with lettuce and having a dressing oured over the same; while the companion display panel ll at the opposite side ol. the stand is out out, :tasbioued and colored or otherwise operated upon to give the representation of a pan in which, for instance, the dressing" on the tomato may be made by use of the commercial article within the can ll placed between the two connecting webs l and 5 and which constitutes the articles of commerce advertised y the display. This may, "for in stance, be a can of milk which held at an elevation above the lower supporting 1nen1- bers of the stand, and which consequei'itly is in a conspicuous position and is centrally located between the displays on the panels 2 and 3 and the display on the rear panel 1.

The can. or other article ll is held directly on a supporting bottom or ledge 12 cut out on three sides of the leg 8 and providecl with side wings 13 and l-l which projectinto and appropriate parts of the con necting webs at and 5 at substai'itially their central portions, slits and 13 being made in the upper portions of the supporting bottom or ledge 1'' between the same and the wings l3 and let and lying substantially in line with the score lines (3 and 7 to the end that these slits l5 and 16, when the supporting ledge or bottom 12 is folded fowardly in the manner represented in Figs. 9, 4t, 5 and 6, may he engaged at opposite sides of the webs t and 5, thus ell'ectively securing the webs against a pivotal or swinging movement in either direction which might otherwise occur due to their l'iinging upon the score lines 6 and 7. Moreover, the removal of portions of the webs at and 5 to create the wings l3 and let ot' the supporting ledge or bottom is productive of shoulders 1i and 18 in the webs & and 5 on which the imperfo ate solid parts of the supporting ledge or bottom just below the slits 15 and 1.6 may be received when such supporting ledge or bottom is folded into the horizontal position. This imperl'orate part of course forms the main support tor the can or receptacle ll and it is placed thereon so that the weight of the can will not lend to bend down or di tort the torward portion of the ledge.

A line of scoring 1.9 is made between the leg 6 and the summrting bottom or ledge 1:2 for convenience in folding it over and to indi "ate where this fold must be made in order to have it properly cooperate with the other associated portions of the stand.

Of course, it is to be understood that for purposes of producing display configurations on the panels and 3 that the material of the connecting webs l and 5 may be drawn upon to a limited extent, and, for instance, a portion of the dish on the panel :2 is completed by appropriating a part of the material of the connecting web -l, and in like manner the pan on the panel 3 extends at one edge for a consideable distance into the supporting web 53. These appropriated POl'idOl'lH oil the webs -l: and are left tree oil any score lines so that the ap 'u'oprialcd part made to lie in the same plane with the display panel and is 'l'olded with it.

In the manul'zu'ture of the stand, suitable stamping or cutting machinery may be employed to produce the blank as shown in Fig. l in a single operation. The material may be cardboard or the like, and as a conse' quence of its material and the simplicity o't its manufacture, the stand becomes at ,oncc an extremely inexpen ive and etl'ective means of advertising. The blanks may be shipped to their point of use in the flat condition and so produced there is no mistaking the manner of their assembly and setiee .1

The connecting webs and front display panels 2 and 3 are together first folded torwardly upon the score lines 6 and 7, the panels 2 and 3 being afterwards folded rearwardly upon the lines of scoring 9 andlO, and when the supporting ledge or bottom 12 is folded downwardly upon its score line 19, the slits l5 and 16 will take into the adjacent cut-away portions of the webs l and 5, and the ledge or bottom will rest upon the shoulders 17 and 18 so that the device is easily and quickly put into the set up position, and a can of milk 11 or other article being placed on the supporting ledge or bottom, the display is complete.

Of course any suitable printed matter may be placed upon the rear panel 1 so as to convey the desired message to the public in conjunction with the article of merchandise 11, whereby the entire parts of the panel contribute toward the one result of bringing to the attention of the public the knowledge of the article of merchandise displayed and the various uses to which it may beput.

Although I. have shown and described an ideal embodiment of my invention it is to be understood that I am not to be limited to the details herein shown and described, it being obvious that mechanical changes, within the scope claimed, may be made without departing from the spirit or sacrificing any ot the adrantag s ol? the invention.

\Vhat is claimed it.

A display device made of a single blanli; comprising a main display surface portion, two auxiliary display surface portions in front, of the main display surface portion and substantially parallel with the main portion, intermediate connecting members substantially parallel with each other each hingedly connected with the central part of the main display portion and with the innor ends of each of the auxiliary display portions, leaving the outer ends 01 the auxilhxry display portions tree and a bracket member hinged to the main display portion and adapted to engage the connecting members at right angles thereto and to be held in position thereby for supporting an article on bers and auxiliary display portions in the the bracket port-ion between the connecting aforesaid display position. members and in front of the main display In testimony that I claim the foregoing portion and in back of the intermediate as my invention I have signed my name 5 auxiliary display portions and between the hereto.

intermediate connecting members, said bracket portion holding the connecting mem- J ULIEN STRANDERS. 

